About

Our Story

Favour the Brave was created with a strong desire to work with individuals and businesses wanting to push the boundaries in graphic design, marketing, social media and communications.

We know that every person, business or brand has a desire to succeed. It’s our mission to unearth your true vision and create a brave and daring narrative that will help you hit your targets.

We draw on more than 25 years combined experience, fierce competitiveness and our gut instinct to make sure your brand can be the best it can be.

How we do it

At Favour the Brave there are no templates. Everything is bespoke to ensure a design, plan or strategy is created specific to your needs. By keeping the dialogue open, we are able to achieve outstanding results that both our clients, and ourselves, are proud of.

1

Discuss

Our first step is to meet with you. We want to hear all about your business, your objectives and your ideas. Gaining a sound insight into your values and vision is crucial for us to ensure we head into the creative phase with every box ticked. We love this first meeting. It’s where we get to experience the enthusiasm and passion you have for your business, and figure out how our skills may be able to help take your business to another level.

2

Create

This is where we dive deep into our own bravery, courage and creativity to come up with something that suits your vision. Whether it’s a full-blown campaign, marketing strategy, written content or logo you’re after, we will research, create and refine until we reach a final product that we can’t wait to present to you.

3

Deliver

We have the content, now it’s time to share it with the world. There is no point having an endearing visual or campaign, if no one gets to see it. The implementation phase is critical to ensure your brand and messaging is heard. We draw on a wide range of industry knowledge and relationships to make sure your brand hits the targets you’re aiming for.

Those who are courageous and bold, turn heads.

Meet The Team

Jimi

Jimi Hunt brings more than two decades of experience across branding, creative direction, storytelling, and visual communication to the team at Smokeylemon and Favour the Brave.

From leading creative direction at Newshub in Auckland to designing broadcast experiences for international weather networks at MetService, Jimi’s career has spanned branding, motion design, documentary storytelling, augmented reality, spatial design, and large-scale visual communication.

Since joining Smokeylemon in 2021, he has helped expand the agency’s creative offering into full-scale video production, motion graphics, scripting, editing, and audio services, while continuing to lead brand redevelopments, identity systems, and creative projects for clients both locally and internationally.

What excites Jimi most about this next chapter with Favour the Brave is working closely with ambitious businesses and passionate people who are building things differently. He thrives on collaborating with clients who value bold thinking, strong storytelling, and meaningful creative partnerships - creating brands and experiences that not only look great, but leave a lasting impact.

Specialties:
Brand Development & Design
Brand Strategy
Creative Direction
Media Strategy & Buying
Motion Graphics
Videography & Editing
Audio Production
Project Management
Client Engagement
Spatial & Fit-out Design

jimi@smokeylemon.com

Hannah

Hannah has more than 15 years experience in the industry, having started as a journalist, before moving into the media management, communications and marketing space. It was while working for the Hurricanes she developed a strong passion for creating communications strategies focused on enhancing and managing reputations.

While majority of her career has been spent in the sport and event industries, she has also led a number of businesses in developing their marketing and social media strategies. A key strength of Hannah’s is turning complex information into simple yet engaging content.

Like Jaron, Hannah is also competitive outside the office. She has represented New Zealand at age group level in both basketball and touch rugby, and continues to dabble in sport and coaching around Taranaki. She is also a trustee on Taranaki's arm of the Life Education Trust.

hannah@ftb.smokeylemon.com